FHB Höhne & Mischke GmbH & Co. KG

• topic: presentation of guild clothing
• exhibition: a+a 2007, Düsseldorf
• stand size: 150 sqm
• concept: i.xpo
• realisation: i.xpo
• production and mounting: i.xpo
• photos: Michael Campo

description: m+a report calls this concept “an extraordinary idea” (the whole article as pdf-file/m+a Report October 2007). This island stand does not have any wall element at all. A large bar counter made of sea-pine wood is located in the centre of the stand and it acts as information counter, communication area and storage at the same time. The floor panels are also made of sea-pine. Suspended textile banners with customer images at set a frame at the outer limits of the stand.
A sky full of trousers makes up for the absolute highlight of the stand. By using sea-pine wood the stand is especially appealing to the buyers of guild clothing and consequently gains extra notice from the advised target group.