Full braking at IAA

14.8.09 - On behalf of Japan´s second biggest advertising agency HAKUHODO, i.xpo will build this year´s trade fair stand for their client Akebono Brake Industry Co. Ltd.
Akebono is also situated in Japan, being specialized in brakes for automobiles, motorcycles and bicycles. The supplier of some Formula 1 racing teams will present novelties at the forthcoming IAA, which will be held in Frankfurt from September 17-27, 2009.

The stand concept which was created by i.xpo is of austere design with high demands to the finish of surfaces. Straight shapes act as a frame for the reception counter, which stands in the centre of the stand.The area for product presentation and a lounge zone are located on the left and right side of the counter.